This deal gave Google access to data on how users searched and what ads to show them. In 2007, Google made a move into the online advertising market with the acquisition of DoubleClick. As the company grew, so did its market share, and by 2003, Google had become the world’s most popular search engine. When Google was founded in 1998, it was the only search engine available. Google vs DuckDuckGo: The True Nature of Their Business Models Google offers personalized search results. It’s estimated that Google has more than 90% of global search market share, while DuckDuckGo has less than 1%. While DuckDuckGo actively blocks this kind of tracking, from Google, Facebook and others. Google tracks your movement across the internet. DuckDuckGo’s privacy policy, on the other hand, guarantees that they won’t have this same advantage. I’m simply pointing out that Google search quality is influenced in no small part by the information it collects from you. I tell you all this because when you’re weighing the difference between using Google and DuckDuckGo, the two variables we’re messing with here are privacy and search quality.ĭuckDuckGo is a excellent search engine. Google is constantly running experiments and updating the search algorithm to improve it on a daily basis. But for a privacy conscious consumer like yourself, it’s hard to know how worrisome this really is and what power we have to fight it. We all know that Google’s business model is built around tracking our searches and customizing ads.

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